DailyObjects, India's premier design-led lifestyle-tech brand, has raised Rs. 332 Cr from Xponentia Capital, Anicut Capital and Axiom Asia.
The Rainmaker Group acted as the exclusive financial advisor on the transaction.
DailyObjects is a scaled, fast-growing lifestyle-tech brand with strong category leadership, owned distribution and best-in-class customer love. Built on a design-first philosophy, the brand combines functionality with contemporary aesthetics across a growing portfolio, driving strong repeat purchases and cross-selling, while earning recognition through multiple international design awards.
Founded in 2012 by Pankaj Garg and Saurav Adlakha, DailyObjects is a design-first, fast-growing lifestyle-tech brand that creates everyday essentials seamlessly integrating power, mobility and design. Its category-creating, IP-led products have driven 2x YoY growth with best-in-class unit economics, while strong category leadership, owned distribution and exceptional customer love fuel high repeat purchases and cross-selling. Combining functionality with contemporary aesthetics across a growing portfolio, the brand has also earned multiple international design awards.
The fundraise will power DailyObjects' next chapter, building 150 Exclusive Brand Outlets, deepening its design and R&D capabilities to bring more distinctive products to its existing categories, and laying the groundwork for international expansion, as it works towards building a global design-led consumer brand from India.
"What stood out the most since the first meeting with the Rainmaker Group was their fantastic team, their energy, and the fact that we genuinely felt like they were part of DailyObjects. It never felt like we were working with an external investment banker. From Samkit, Jigar, and Kinjal to Kashyap, everyone brought something different to the table. Kashyap, in particular, has this unique ability to absorb pressure, handle everyone’s frustrations, and keep things moving, all while being incredibly soft-spoken. They’ve built a great team, and honestly, it was a lot of fun working with them.” said Pankaj Garg, co-founder and CEO, DailyObjects.
Avijit Goel, Partner, The Rainmaker Group said, “Indians earlier spent Rs. 80,000 on a phone and then put it in a Rs. 200 case. Pankaj and Saurav saw that gap a decade before the market did, and built DailyObjects on a simple conviction: that design belongs in everyday life, and that an Indian brand could deliver it. The market has since caught up. Revenue has doubled year on year, demand has outpaced supply, and this round closed oversubscribed. What stood out to investors was the business efficiency and a global design language. This round gives Pankaj and Saurav the capital to go deeper offline and take the brand overseas. India has long awaited a consumer brand that wins on design. In DailyObjects, it has finally found one.”
About DailyObjects
Founded in 2012 by Pankaj Garg and Saurav Adlakha, DailyObjects is India’s leading design-led lifestyle-tech brand, creating thoughtfully designed everyday essentials across technology, carry, workspace and lifestyle. Built on a design-first philosophy, the brand combines considered functionality with contemporary design across a growing portfolio of products. Today, DailyObjects has close to 350 retail touchpoints across India, including exclusive brandoutlets (EBOs) and Apple Premium Reseller (APR) outlets, alongside its digital and direct-to-consumer channels. The brand continues to expand its omnichannel presence as it builds a wider ecosystem of premium lifestyle-tech products for the modern consumer.
About The Rainmaker Group
The Rainmaker Group is the investment banking partner of choice for India’s private businesses as they traverse their fundraising journey - from their first growth round to pre-IPO. The firm has delivered growth equity and secondary transaction milestones for over a dozen unicorns, soonicorns, and now-listed businesses.
The firm’s ‘rainmakers’ pride themselves on a founder-like mindset and a proprietary execution process that has delivered industry-leading closure rate and client retention. The Rainmaker Group’s relationship with global investors is underpinned by thoughtful client selection and an insight-driven approach to dealmaking.
To know more about The Rainmaker Group, get in touch with
Dhwani Mehta - dhwani.mehta@trmg.in
